Louis Vuitton Hosts 'Voyager' Fashion Show in Shanghai

By Asif Ali Awan

| Published Apr 19, 2024 | 10:03 a.m.

Louis Vuitton premiered its latest "Voyager" traveling show in Shanghai on Thursday evening, showcasing avant-garde designs featuring asymmetric hemlines and structured leather vests tailored for the discerning tastes of China, a pivotal market for the renowned brand.

Over 1,000 distinguished guests, including international luminaries like Cate Blanchett, as well as local icons such as Zhou Dongyu and Jackson Wang, were treated to a captivating display of the pre-fall coll

ection crafted by Nicolas Ghesquière, the artistic director for women's fashion.

Set against the industrial backdrop of the Atelier Deshaus-designed Long Museum in the vibrant West Bund art district, the show provided a striking juxtaposition of contemporary fashion and architectural grandeur.

Central to the collection were pieces created in collaboration with Beijing-based artist Sun Yitian, celebrated for her meticulous paintings of inflatable plastic creatures like ducklings, cats, and rabbits. Reproductions of her artwork adorned the opening ensembles, adding a whimsical touch to the runway.

In the lead-up to the event, Shanghai, renowned as China's cosmopolitan hub, was adorned with glimpses of Sun's artistry, with her vibrant creations splashed across mall exteriors and adorning walls in trendy shopping districts, underscoring the city's dynamic cultural landscape.

For Louis Vuitton, a cornerstone of the prestigious LVMH portfolio, China remains a strategic bastion for luxury commerce, despite broader economic headwinds and shifting consumer sentiments.

LVMH's recent financial report revealed a 3% increase in year-on-year sales for the quarter ending in March, with Chinese consumers contributing significantly to the growth, registering a robust 10% surge in purchases globally.<

This event echoes Louis Vuitton's commitment to engaging with Chinese clientele, building upon the success of previous endeavors such as last year's spectacular showcase of the men's line, led by the visionary Pharell Williams, in the bustling metropolis of Hong Kong.